If you aren't you're leaving a lot of money on the table and your marketing campaign is lacking in completion in my book, Latino's are a powerful spending force in this country. My marketing technique to the Latino is subtle as in any marketing campaign I run. Although my marketing techniques are subtle, they are no less poweful, my technique entails offering people something of use and interest that they can use in their marketing campaigns such as free e-books or important links they can use in their marketing campaigns. There's nothing that turns people off more than joining a business forum and before you even say hello you regurgitate your product or service. Its annoying, spammy, disresptful and rude, people can't ignore you fast enough with that newbie technique. I'm a member of a Bi-Lingual Latino business community, if you're interested in your business possibly crossing over just go to this site.